Sema Sales Study: Eastridge
In the latest in our series of Sema Sales Studies, we take a look at how a San Diego, CA-based company discovered better code quality metrics was a game changer for staff, management and clients.
Eastridge Workforce Solutions was established in 1972 and today provides its services to businesses in all 50 US states. This roster of more than 1,300 clients represents a range of companies including startups and established Fortune 500 brands.
Eastridge develops and provides strategic workforce management programs, technology platforms, and staffing solutions. The company also provides workforce management solutions – including payroll, vendor management systems, and managed services – as well as workforce technology solutions such as badging and security and IT consulting.
Its services are aimed at professionals working in the administrative, construction, convention, finance and accounting, healthcare, human resources, legal, manufacturing and distribution, scientific, and technology and engineering sectors.
The company is headquartered in San Diego, California, and has regional offices throughout Southern California, Las Vegas, Nevada, Phoenix, Arizona, and the Greater Boston Area. It also has international offices in Mexico, Canada, and the United Kingdom.
“At Eastridge, one of our favorite business quotes is: ‘If you can’t measure it, you can’t improve it.’” – Eric Goodman, CTO, Eastridge Workforce Solutions
Originally attributed to Peter Drucker, it’s a popular mantra among forward-thinking tech companies and for good reason.
Given the company’s history of growth and success since its launch in 1972, it is clear to see Drucker’s advice has been well received and put to good use.
Ranked as a leading recruiting firm by Forbes and placed in the top one percent of its field, the company helps more than 20,000 applicants find jobs each year and allows clients to manage teams and staffing solutions through its proprietary technology platform. Sema understands that the value and quality of a company’s software assets have never been more critical to commercial success. As Sema CEO Matt Van Itallie says: “Today, every company on the planet is a software company.” Sema’s codebase assessment tools analyze and report on these software assets and provide valuable insights that can be used to take meaningful action.
The instant availability of these insights – especially in the form of objective, benchmarked data – is transforming the software process for early adopters. “We are the ideal customer for Sema,” explains a senior member of the management team.“We have a lot of code and need more data to understand it.”
“We are a mature, efficient team, but to go to the next level you need somebody looking at all the commits,” he says.“Or you can use a machine learning tool. And when we saw Sema’s services, we thought: ‘Oh wow, finally, something that can measure this!’
“Even companies much bigger than ours don’t do this. They wouldn’t necessarily have a full-time position for someone to carry out a great deal of manual analysis.”
Traditionally, this would be the responsibility of a manager, an individual who should have an awareness of each code commit. But while that might be an organization chart responsibility, it would not automatically demand a dedicated engineering resource.
“So today, with Sema, we’re looking at the creation of a job that never really existed before now.”
In software engineering, there are so many ways to accomplish the same goal – the same programming task – and measuring how efficiently you achieve that goal is difficult and requires a critical eye for detail. “How do you measure productivity and quality? You can look at bugs and see a lot of them, but many people often work on overlapping projects, so that might not be the best thing to measure.
“The whole thing is very nuanced, but we can get to that code quality metric with Sema. We can see that data in an intelligent way. We’re not guessing anymore. We can do targeted improvement efforts with each individual team member.”
When the data is updated in the company’s dedicated Sema portal, engineers take a close look at these results and receive timely feedback. “We carry out one-on-one with our team members each week, so Sema’s weekly reporting is good for us. Monthly reporting would be out of date by the time we saw it.”